Why Coupon Culture Is Quietly Destroying Brand Loyalty
Every brand wants loyal customers. Customers who come back.Customers who spend more.Customers who choose them—even when alternatives exist. But many businesses are unintentionally training the exact opposite behavior. Wait for the discount.Delay the purchase.Avoid paying full price. This is the unintended consequence of coupon culture. And while it often looks like it’s working, the long-term […]