From Scan to Revenue: How to Track Real-World Customer Behavior with Google Analytics
For years, businesses have accepted a fundamental limitation: What happens inside a physical location is largely unmeasurable. Customers walk in.They browse.They interact with employees.They make decisions. And then they leave. What actually happened during that visit?Which interactions mattered?What drove engagement, conversion, or long-term value? For most organizations, the answer has been some version of: “We […]