By: Joel Ross

For today’s gym members, a phone isn’t just a device — it’s an essential workout partner. From tracking steps and calories to playing playlists, following guided classes, or even scanning into the facility, phones are at the center of the modern fitness routine.

That’s why a dead battery can ruin a workout. A member who forgets their charger at home faces a frustrating choice: cut the workout short or power through without music, apps, or tracking. Neither leads to a great gym experience.

Forward-thinking gyms are solving this problem in two ways:

• Selling BLOKK phone charging cables in retail packaging as a convenient front desk or vending item.

• Providing BLOKK cables as an amenity, available to members when they need them most.

Both strategies enhance the guest experience, strengthen loyalty, and create new revenue opportunities for gyms. In this post, we’ll explore why charging cables are an ideal fit for fitness centers and outline the benefits of both retail and amenity approaches.

The Problem: Phones Are Essential, but Chargers Are Forgotten

Think about how members use their phones in the gym:

• Music streaming to headphones

• Fitness apps guiding workouts

• Timers, stopwatches, and rest trackers

• Smartwatch pairing and syncing

• Social media check-ins and content sharing

Every one of these relies on battery power. Yet chargers are among the most commonly forgotten items. Members may leave them at home, in the car, or in the office.

For gyms, this creates a recurring pain point:

• Members ask the front desk for a spare charger.

• Staff scramble to find one or apologize for not having any.

• Members leave disappointed, and some cut workouts short.

What if gyms flipped this problem into an opportunity? BLOKK makes it possible.

BLOKK: Strong. Fast. Reliable.

BLOKK cables are nylon-braided with reinforced connectors — designed to last far longer than flimsy cords. Built to compete head-to-head with major retail brands like Belkin or Anker, BLOKK cables are packaged professionally for retail or provided unpackaged for amenity programs.

For gyms, this means two powerful ways to add value: retail sales and member amenities.

Part One: Selling BLOKK Cables in Retail Packaging

Retail is the most straightforward opportunity for gyms. BLOKK cables come in professional blister packaging that looks right at home on any retail shelf. Placing them at the front desk, in vending machines, or in pro shops creates a high-margin, impulse-friendly product.

Benefits of Retail Sales in Gyms

1. New Revenue Stream
   BLOKK cables can be purchased wholesale and resold at $6–$8 per unit, generating strong margins with minimal shelf space.

2. Impulse-Friendly Product
   Members see the cables when checking in, grabbing a drink, or paying for a guest pass. When their phone is low, the decision is instant.

3. Premium Look at a Fair Price
   BLOKK blister packs compete visually with top brands. Members feel like they’re buying a $15–$20 accessory at a much better price.

4. Fits Seamlessly Into Existing Retail
   Gyms already sell small items like water bottles, protein bars, and headphones. BLOKK cables slot right in as another everyday essential.

5. No Spoilage, No Waste
   Unlike snacks or drinks, cables never expire. Unsold units hold value indefinitely.

Retail Placement Ideas

• Front Desk Display: Place a small rack or counter display where every member sees it.

• Pro Shop: Bundle with headphones, supplements, or water bottles as part of “gym essentials.”

• Vending Machines: Perfect for 24/7 gyms where staff may not always be present.

By stocking BLOKK in retail packaging, gyms position themselves as prepared, professional, and responsive to member needs.

Part Two: BLOKK Cables as an Amenity

Not every cable has to be sold. BLOKK cables also shine as a guest amenity, especially when unpackaged and provided directly to members in moments of need.

Benefits of Offering Cables as Amenities

1. Instant Problem-Solving
   A member with a dead battery is immediately relieved when the front desk hands them a cable. That moment builds goodwill.

2. Differentiation From Competitors
   Most gyms offer towels or water. Very few anticipate the modern member’s need for power. BLOKK cables set your gym apart.

3. Positive Member Experience
   Instead of frustration, members associate your gym with helpfulness and thoughtfulness. This increases satisfaction and loyalty.

4. Reduced Staff Stress
   Staff no longer have to say “sorry, we don’t have any.” They can confidently provide a solution.

5. Loyalty and Premium Perks
   BLOKK cables can be offered to VIP or loyalty members as part of their package. It becomes a memorable, practical perk.

Branding Opportunity

At certain distribution tiers, BLOKK can add your gym’s logo to the cable. That means members leave not only with a working charger but with a constant reminder of your brand every time they use it — at home, at work, or while traveling. It’s a powerful way to extend your gym’s presence beyond the four walls.

The Best of Both Worlds: A Hybrid Approach

The most successful gyms will combine both strategies:

• Retail for everyday sales: front desk, vending, pro shop.

• Amenity for moments of need: front desk emergency requests, VIP perks, or loyalty giveaways.

This hybrid model ensures every member is covered. Those who want to buy can do so easily, while those in need feel supported without hassle.

10 Key Benefits for Gyms Offering BLOKK Cables

1. Increase Revenue Through Retail Sales
   BLOKK cables deliver strong markups with minimal space required.

2. Add a Non-Perishable Retail Item
   Unlike snacks or supplements, BLOKK cables never expire.

3. Enhance Member Experience
   Members appreciate when gyms anticipate their needs.

4. Reduce Complaints and Negative Feedback
   Solve a common frustration before it becomes a problem.

5. Differentiate From Competing Gyms
   Offering chargers shows innovation and care.

6. Strengthen Loyalty Programs
   BLOKK cables make excellent loyalty rewards or VIP perks.

7. Support Group Fitness and Events
   Offer cables during competitions, bootcamps, or events where members rely heavily on devices.

8. Increase Brand Visibility
   With logo customization at certain tiers, every cable becomes a branded reminder.

9. Simplify Staff Operations
   Staff can quickly handle charger requests with a simple, reliable solution.

10. Scale Easily Across Locations
    BLOKK cables can be ordered in bulk, making them easy to implement across franchises or gym networks.

Real-World Examples

The Boutique Studio

A yoga studio sells BLOKK cables at the front desk for $7 each. Members who forgot theirs buy on impulse before class. Over a month, the studio sells 50 units — generating hundreds in extra revenue with almost no effort.

The Fitness Chain

A mid-sized gym chain offers BLOKK cables as part of their loyalty program. Platinum members receive one free BLOKK cable with the gym logo. Members carry it daily, creating ongoing brand impressions.

The 24/7 Gym

An around-the-clock gym stocks BLOKK cables in a vending machine. Members with dead phones can buy one any time, day or night, without needing staff.

Each scenario demonstrates how BLOKK adapts to different gym models.

Why BLOKK?

There are many charging cables on the market — but BLOKK stands apart for gyms because:

• Durability: Nylon braid and reinforced connectors built to last.

• Reliability: Strong, fast, consistent charging performance.

• Flexibility: Available in both retail packaging and unpackaged for amenity use.

• Branding Options: Custom logo cables available at select distribution tiers.

• Scalability: Easy to order in bulk and roll out across single gyms or multi-location chains.

BLOKK isn’t just another supplier. We’re a partner helping gyms improve both their retail strategy and their member experience.

Final Thoughts: A Small Product With a Big Impact

For gyms, BLOKK phone charging cables represent more than just a retail item. They’re a solution to one of the most common member frustrations and an opportunity to generate revenue while enhancing loyalty.

Whether sold in blister packaging at the front desk or provided unpackaged as an amenity, BLOKK cables deliver real value to gyms and their members.

By offering them, your gym sends a clear message: we think ahead, we care about your experience, and we want you to get the most out of your workout.

Ready to Power Up Your Gym Experience?

BLOKK makes it simple to start. Our cables are:

• Strong, fast, and reliable.

• Affordable in bulk for retail or amenity use.

• Available with custom logo branding at select tiers.

If you’re ready to enhance your retail sales and give members an amenity they’ll remember, it’s time to add BLOKK cables to your gym strategy.