By: Joel Ross

Cruising is about relaxation, entertainment, and unforgettable experiences. But in today’s connected world, no guest sets sail without their phone. From capturing family photos to booking excursions, checking itineraries, or staying in touch while docked, smartphones have become an essential part of the cruise experience.

That’s why one of the most common frustrations onboard is also one of the simplest: forgotten or broken phone chargers.

Guests who lose or forget their charger don’t just feel inconvenienced — they feel cut off from the very device that powers their vacation. For cruise lines, this creates both a challenge and an opportunity.

The solution? BLOKK phone charging cables. Strong, fast, reliable, and available in both retail packaging and bulk amenity programs, BLOKK is the perfect fit for cruise operators who want to improve guest satisfaction, reduce complaints, and unlock new revenue streams.

The Cruise Guest Problem: Forgotten or Failed Chargers

Cruise vacations take guests far from home and out to sea, where quick fixes aren’t easy. If a charger is forgotten, lost, or broken, the guest faces days of frustration until the next port — and even then, finding a replacement isn’t guaranteed.

This creates unnecessary stress:

• Guests can’t take photos and videos.

• They can’t use cruise apps to check schedules, dining options, or onboard purchases.

• Families can’t stay in touch while exploring ports.

• Dead phones lead to negative reviews and preventable dissatisfaction.

Cruise operators need a solution that’s simple, reliable, and ready on demand. BLOKK delivers exactly that.

BLOKK Cables: Built for Hospitality, Designed for Reliability

BLOKK cables aren’t cheap throwaway cords. They’re designed to compete with top consumer brands like Belkin and Anker, with features that matter to cruise guests:

• Nylon-braided durability to prevent fraying and breakage.

• Reinforced alloy connectors for long-lasting performance.

• Fast charging and reliable data transfer.

• Available in USB-C and Lightning, covering all major phone models.

And because BLOKK supports both retail packaging for shipboard shops and bulk unpackaged amenity programs, operators have flexibility in how they integrate cables into the cruise experience.

The 10 Key Benefits of BLOKK for Cruise Ships

1. Enhance Guest Satisfaction

By stocking BLOKK cables onboard, cruise lines immediately solve one of the most common guest pain points. Instead of frustration, guests feel taken care of — boosting satisfaction and loyalty.

2. Generate Retail Revenue

Cruise ships already sell essentials like sunscreen, water bottles, and adapters. BLOKK cables, sold in retail packaging at $6–$10, create a high-margin, impulse-friendly product that guests will gladly purchase.

3. Amenity Options for Premium Cabins

Cruise lines can include BLOKK cables as part of VIP stateroom or suite packages. This turns a simple cable into a luxury touchpoint — an unexpected amenity that adds perceived value.

4. Reduce Guest Complaints

Dead phones create negative emotions and complaints. By offering BLOKK cables at the front desk, gift shop, or even via housekeeping, operators reduce guest service issues.

5. Flexible Distribution Models

BLOKK supports both retail and amenity strategies. Cables can be:

• Sold in retail packaging at onboard shops.

• Distributed unpackaged by guest services.

• Placed in cabins for premium-tier guests.

6. Bulk Ordering Efficiency

Cruise lines run large operations with many cabins. BLOKK offers wholesale bulk ordering so ships can stock up at low cost, ensuring supply across entire fleets.

7. No Spoilage or Waste

Unlike snacks or drinks, cables never expire. Unsold units hold value indefinitely, making BLOKK a safe, profitable product to stock.

8. Branding Opportunities

At certain distribution tiers, BLOKK can add the cruise line’s logo to cables. Guests then take home a functional souvenir that reminds them of the cruise every time they charge their phone.

9. Align With Guest Expectations

Cruise guests expect the cruise line to anticipate their needs. Having cables readily available shows attention to detail and positions the brand as guest-centric.

10. Scalable Across Entire Fleets

BLOKK’s wholesale programs make it easy to scale cable distribution across entire fleets, ensuring consistency and reliability from ship to ship.

Retail vs. Amenity: Two Strategies for Cruise Lines

Retail Strategy

Cruise lines can stock BLOKK blister-packaged cables in onboard shops, vending machines, or kiosks. The professional packaging communicates premium quality and helps justify strong retail margins.

Amenity Strategy

For VIP guests, loyalty members, or suite cabins, BLOKK cables can be provided unpackaged as an amenity. This creates a memorable “extra touch” that enhances the luxury experience.

Hybrid Approach

The most effective strategy combines both:

• Sell BLOKK cables in shops and kiosks.

• Offer them complimentary to top-tier guests.

• Use bulk stock to handle emergency guest requests.

Real-World Scenarios

The Honeymoon Couple

A couple forgets their charger on a once-in-a-lifetime trip. Guest services provides a BLOKK cable. Instead of frustration, they rave about the hotel-like service.

The Family Cruise

Parents traveling with teens realize mid-cruise that one of the kids forgot their charger. They buy a BLOKK cable in the gift shop for $8 — problem solved, meltdown avoided.

The Loyalty Member

A long-time loyalty program guest books a suite. As part of their perks, they find a BLOKK cable waiting in the cabin. It feels thoughtful, useful, and memorable — reinforcing the loyalty program.

Why BLOKK Over Generic Cables?

Cruise operators could buy generic cables, but BLOKK offers key advantages:

• Durability: Nylon-braided, reinforced connectors.

• Brand Trust: A growing brand known for “Strong. Fast. Reliable.”

• Flexibility: Available in both packaged retail and unpackaged amenity formats.

• Customization: Logo branding at certain distribution tiers.

• Wholesale Support: Bulk ordering and scalable distribution programs.

By choosing BLOKK, cruise lines protect their reputation while offering a reliable amenity.

How Cruise Lines Can Implement BLOKK

1. Stock BLOKK cables in onboard shops in blister packaging.

2. Provide unpackaged BLOKK cables as amenities in premium cabins.

3. Train guest services staff to offer cables for emergency requests.

4. Integrate branded BLOKK cables into loyalty programs or event packages.

5. Roll out across fleets using BLOKK’s wholesale bulk ordering programs.

Final Thoughts: A Small Product With Big Guest Impact

Cruise ships are floating cities, and guest experience is everything. Something as small as a phone charging cable can have an outsized impact on guest satisfaction, loyalty, and retail sales.

By offering BLOKK cables — strong, fast, and reliable — cruise operators not only solve a frequent guest frustration but also create new revenue opportunities and branding moments.

Whether sold in shops, offered as amenities, or distributed during emergencies, BLOKK is the perfect complement to the cruise experience.

Ready to Set Sail With BLOKK?

BLOKK makes it easy to integrate phone charging cables into your cruise strategy:

• Strong, fast, reliable performance.

• Bulk ordering and wholesale pricing.

• Retail packaging and amenity options.

• Logo customization available at distribution tiers.

If you’re ready to power up your guest experience and unlock new retail revenue, it’s time to bring BLOKK onboard.