By: Joel Ross

Every driver knows the drill: pull up, get the oil changed, and get back on the road. It’s fast, efficient, and routine — but it’s also a missed opportunity.

What if that 15-minute service stop became something more memorable? What if it left customers feeling surprised, valued, and loyal before they even started their engines?

That’s the idea behind Get a Charge & a Change — a co-marketing initiative powered by BLOKK Technologies that pairs the most common vehicle service with the most universal modern need: keeping devices charged.

Because when you give customers a free premium charging cable with every oil change, you’re not just maintaining vehicles — you’re building relationships that keep running long after the appointment.

The Untapped Potential of the Oil-Change Visit

Quick-lube visits are predictable. Customers arrive, hand over keys, and wait while technicians work their magic. The interaction is transactional, the experience functional.

But routine doesn’t have to mean forgettable.

Every visit is a chance to deliver something unexpected — something that adds emotional value to a service most drivers see as a chore. BLOKK’s Get a Charge & a Change promotion does exactly that.

It turns the oil bay into a brand stage, and the waiting area into a moment of delight.

The Hook That Instantly Makes Sense

A car-care stop that gives you power for your phone? It just clicks.

Every customer has a phone in their pocket, and every phone runs out of juice. Pairing a needed service (an oil change) with a needed accessory (a charging cable) creates instant synergy.

It’s short, catchy, and memorable:
“Get a Charge & a Change — Power for Your Car and Your Phone.”

That’s marketing poetry. It works across print, radio, digital, and in-store signage because it speaks to something universal: everyone wants to feel prepared.

Turning Routine Into Retention

Imagine a customer pulling into your shop for their regular service. The technician greets them and says,

“By the way, this month we’re giving a free BLOKK charging cable with every oil change — it’s our way of keeping you powered on the road.”

That one sentence transforms the entire experience.

It changes the tone of the visit from “maintenance” to “hospitality.” Customers feel appreciated, not just serviced.

They drive away with clean oil, a great story, and a new cable they’ll use daily — one that keeps your shop’s goodwill alive every time they plug it in.

The Customer Psychology Behind It

This promotion works because it plays to two key behavioral triggers: surprise and relevance.

People love gifts, but they love useful gifts even more. A free air freshener is nice. A free charger? That’s next-level helpful.

It says, “We think about the little things that make your day easier.”

That emotional lift builds brand equity in ways that coupons never can.

How Quick-Lube Businesses Benefit

“Get a Charge & a Change” isn’t just clever — it’s profitable.

1. Repeat Visits
When customers associate your shop with thoughtful extras, they come back. Loyalty is built on emotion, not pricing.

2. Word of Mouth
People talk about good service — especially when it comes with a free, premium surprise. Expect organic posts, social tags, and referrals.

3. Upsell Readiness
A customer who feels appreciated is more likely to approve recommended maintenance or premium oil upgrades.

4. Differentiation
Most competitors sell speed. You sell experience. That’s what makes the difference when every shop claims “10-Minute Oil Change.”

The Power of Partnership

This campaign works best as a co-branded initiative. BLOKK provides the product — sleek, retail-ready cables with premium packaging — while the quick-lube partner provides the in-store experience.

The result? Dual branding that feels intentional and modern.

Customers associate your shop with BLOKK’s Strong. Fast. Reliable. promise — qualities that perfectly mirror what they want from their vehicle service.

It’s an effortless brand alignment that elevates both partners.

Campaign Execution: How to Launch It

This initiative is built for simplicity. No tech integrations, no long training cycles — just one smart message, a product display, and a clear offer.

1. In-Store Visibility
Set up countertop or waiting-area displays with signage that reads:
“Get a Charge & a Change — Free BLOKK Cable with Every Oil Change.”
Add a small rack of the retail-packaged cables where customers can see them.

2. Technician Engagement
Empower your team to hand out cables directly and mention the promotion. A short personal interaction drives connection.

3. POS Integration
Add a line on receipts that says “FREE BLOKK CHARGING CABLE — THANK YOU FOR YOUR BUSINESS.” It reinforces the perceived value.

4. Seasonal Rotation
Run the campaign quarterly or around major driving seasons — spring road trips, back-to-school, or holiday travel.

Multi-Channel Marketing Opportunities

The genius of this campaign is how well it translates across every media platform.

Billboards:
Perfect for highway visibility. A clean headline like “Get a Charge & a Change — Power for Your Car and Your Phone” grabs attention instantly. The message works visually even at 65 mph.

Social Media Ads:
Show short 6- to 10-second videos of a cable being handed to a smiling driver after an oil change. Run them on Facebook, Instagram, and TikTok using local targeting around your shop’s zip codes.

Local Radio Spots:
Quick-lube audiences overlap perfectly with commuter radio listeners. A short, punchy 15-second audio ad like “Get your oil changed and a free BLOKK charging cable — only at [Shop Name]” is pure recall gold.

Streaming TV & CTV (through partners like VIBE):
Geofence your area and reach nearby households with visuals of clean cars and powered-up devices. The dual benefit message works beautifully on-screen.

Email & SMS:
Send reminders to your existing customer database — “Keep your car running smooth and your phone charged. Free BLOKK cable this month with every oil change.”

Point-of-Sale & Waiting Area Screens:
Use your digital menu boards or lobby TVs to loop a simple animated message. Motion drives memory.

Together, these channels make “Get a Charge & a Change” a full 360° campaign that customers can’t miss.

Team Buy-In: Energizing the Front Line

Employees love being part of something creative and generous. When they hand out a BLOKK cable, they’re not just completing a service — they’re delivering a moment of delight.

That sense of pride translates directly to better customer interactions and stronger reviews.

Give your team a short script, a smile, and permission to make the gesture personal. Customers feel it immediately.

For Franchise and Multi-Location Operators

If you operate multiple locations or franchise networks, this initiative scales effortlessly.

Each shop can run the campaign independently but with unified visuals, messaging, and customer experience.

Corporate marketing teams can coordinate shared creative assets — social graphics, local ad buys, or co-branded billboards — to amplify impact and negotiate bulk media rates.

Consistency across locations makes your entire brand feel cohesive and customer-first.

Aligning with Seasonal Campaigns

Because the idea ties directly to vehicle care, you can theme it around key driving seasons.

• Spring: “Road-Trip Ready — Get a Charge & a Change Before You Hit the Road.”

• Summer: “Beat the Heat — Free BLOKK Cable with Every Oil Change.”

• Fall: “Back-to-School, Back to Charged.”

• Winter: “Stay Powered, Stay Safe on the Road.”

Each variation keeps the idea fresh while reinforcing the same core value: maintenance meets convenience.

From One Visit to Lifelong Loyalty

A BLOKK cable isn’t just a giveaway — it’s a daily reminder of your brand’s thoughtfulness. It sits in the customer’s car console, used on every commute, reinforcing trust long after the oil sticker fades.

That’s how you turn one oil change into ongoing mindshare.

Because loyalty isn’t built by coupons. It’s built by care.

Why BLOKK Is the Perfect Partner

BLOKK cables are designed for environments exactly like this — busy, customer-focused, and high-volume. They’re durable, universal, and beautifully packaged.

That makes them the ideal product for any business that wants to connect with customers in a way that feels authentic, modern, and premium.

And unlike traditional swag, BLOKK products actually solve real problems. They power up phones, headphones, and navigation devices — things drivers depend on every day.

The Bigger Picture

“Get a Charge & a Change” isn’t just a clever promotion. It’s a brand philosophy. It says that the businesses who think ahead — who give before they sell — are the ones drivers remember.

It’s proof that a small gesture can fuel big loyalty.

The car gets its oil. The driver gets their power. And your brand gets remembered — every single day.

Strong. Fast. Reliable. BLOKK.

CTA: Ready to launch your own Get a Charge & a Change campaign? Partner with BLOKK Technologies today and keep your customers — and their phones — fully powered on the road.