Powering the Modern Workout: How BLOKK Cables Boost Revenue and Member Experience
For today’s gym members, a phone isn’t just a device — it’s an essential workout partner. From tracking steps and calories to playing playlists, following guided classes, or even scanning into the facility, phones are at the center of the modern fitness routine (a reality reflected in IHRSA industry reporting).
That’s why a dead battery can ruin a workout. A member who forgets their charger at home faces a frustrating choice: cut the workout short or power through without music, apps, or tracking. Neither leads to a great gym experience.
Forward-thinking gyms are solving this problem in two ways: selling BLOKK phone charging cables in retail packaging as a convenient front-desk or vending item, and providing cables as an amenity available when members need them most — an approach we tailor for fitness environments.
The Problem: Phones Are Essential, but Chargers Are Forgotten
Members lean on phones for music, timers, coaching apps, smartwatch syncing, and even access control — habits backed by research showing music can enhance effort and perceived enjoyment during exercise (Frontiers in Psychology). Yet chargers are easy to leave at home, in the car, or at the office — which turns into recurring front-desk requests and missed workouts.
BLOKK: Strong. Fast. Reliable.
BLOKK cables are nylon-braided with reinforced connectors — built to compete head-to-head with national brands and to survive daily use. The construction and presentation follow our Durability by Design standards and deliver on the promise behind Strong. Fast. Reliable.
Part One: Selling BLOKK Cables in Retail Packaging
Retail is the most straightforward opportunity. BLOKK’s blister-pack presentation looks at home on any shelf and performs at the counter or in a machine — a playbook that mirrors our vending profitability guidance for 24/7 access.
- New revenue: Wholesale-to-retail margins on a high-need essential.
- Impulse-friendly: Members see cables when checking in or grabbing a drink — the decision is instant.
- Premium look, fair price: Retail-grade packaging, everyday price point.
- No spoilage: Unlike snacks, cables don’t expire; value holds indefinitely.
Placement ideas: a small front-desk rack, bundles in the pro shop, or vending for unmanned hours — each benefiting from our packaging clarity in the Essentials Series.
Part Two: BLOKK Cables as an Amenity
Not every cable has to be sold. Unpackaged amenity cables resolve emergencies in seconds and elevate service — a practical expression of everyday loyalty that members remember.
- Instant problem-solving: Hand a cable to save a workout — stress turns to gratitude.
- Differentiation: Towels and water are standard; power access feels thoughtful and modern.
- Reduced staff stress: Fewer apologies, faster resolutions, smoother lines.
- Loyalty perks: Include a cable for VIP tiers; with select volumes, add your logo for ongoing impressions.
The Best of Both Worlds: A Hybrid Approach
The most successful gyms combine retail and amenity programs. Sell at the counter and vending for everyday needs; reserve complimentary handoffs for urgent moments. For higher-performance expectations, many clubs add options from the Ultra line alongside Essentials.
10 Key Benefits for Gyms Offering BLOKK Cables
- Increase revenue via front-desk, pro shop, and vending sales.
- Add a non-perishable SKU that never spoils or goes out of season.
- Enhance member experience by anticipating needs at the point of pain.
- Reduce complaints with reliable gear that works when it counts.
- Differentiate the brand with a modern, useful amenity.
- Strengthen loyalty with perks that members actually use (ACSM highlights consistency as key — power keeps routines consistent).
- Support events (bootcamps, competitions) where devices are central.
- Increase brand visibility with logo customization at select tiers.
- Simplify operations — a quick, reliable solution at the desk.
- Scale easily across multi-location networks with bulk ordering and unified presentation rooted in sustainable, low-waste practices.
Real-World Examples
The Boutique Studio: Sells cables for under $10 at check-in; steady monthly lift from impulse buys.
The Fitness Chain: Adds a BLOKK cable to top-tier memberships; daily brand impressions follow members home.
The 24/7 Gym: Stocks cables in vending; members can buy any time without staff present — a win validated by our after-hours vending model.
Why BLOKK?
Durable nylon braid, reinforced connectors, and reliable performance — available in retail packs for selling or unpackaged for amenity programs. The construction and messaging align with our performance promise and the operational needs of fitness operators.
Final Thoughts: A Small Product with a Big Impact
For gyms, BLOKK phone charging cables are more than a retail item — they’re a solution to a common member frustration and a simple way to bolster revenue and loyalty. Whether sold at the counter or offered as an amenity, they keep workouts on track and experiences positive.
Strong. Fast. Reliable. BLOKK.
